True DJs of Dallas: 10 Questions with Michael Roos

DJs - Michael Roos

Business: True DJs of Dallas
Location: Dallas, Texas TX
Experience: 38 Years
Profile: True DJs of Dallas
Website: truedjsofdallas.com

1. Introduction: What's your story?

My name is Michael Roos, Senior DJ/MC and Owner of True DJs of Dallas. I am a professional DJ, Musician, & Music Producer. With a lifetime of experience as an entertainer, I've performed at events ranging from weddings, corporate functions, and mitzvahs, to fashion shows, nightclubs, and concerts. I currently release music on various international labels and do voice-over work for a national clientele.

I have over 32 years of experience as an On-Air Talent, Producer, DJ and Writer for several top five US radio stations. I also have six years of experience as an Entertainment Director, Comedy Writer, Audio/Lighting Engineer, and stage performer for Club Med International Resorts.

When it comes to DJing, I bring a background in Hip-Hop turntablism, a Rock & Country radio career, and a passion for Funk, Soul, and Electronic music. I love to provide the perfect musical and entertainment environment for any situation, sometimes playing live instruments while spinning records. I regularly perform at nightclubs and bars and have opened up for legendary artists including Grandmaster Flash, DJ Krush, Bootsy Collins, and Kaskade.

While it may be a foreign concept to many DJ’s today, I always welcome requests or suggestions, and my number one priority is to make the crowd in front of me happy. And a fun side-note – I am one of the only known DJs to perform for NASA astronauts in orbit!

2. What's your experience as a wedding DJ? How many weddings have you done?

I've been doing weddings since around 1986... about 35 years. I couldn't even begin to tell you how many weddings I have done during this time. Thousands for sure. It's something I've always done since I was able to drive. On average (and not during Covid times), I do approximately 2-4 events a week. I also have four other amazing DJs on staff.

3. How far in advance do couples need to book your services?

While I am typically booked about a year in advance for weddings, I also have a lot of last minute bookings for private and corporate events. As I mentioned before, I also have 4 other DJs who have all been trained by me so it's rare that we do not have someone available for an event.

4. What's your rate? What does that include?

I typically don't post rates online because every event is different and the price can vary depending on the layout of the venue, the specifics and length of the night, and the DJ choosen. I usually tell people they should plan on an average around $1500-$3000 for a true professional DJ & MC who will guide the entire event. I will always try to keep the pricing as low as possible and be completely honest about what you do need and more importantly, what you don't.

Typically, what we like to do is have a Zoom meeting for about 45 minutes. That way, we can get to know the client and get a good understanding of the wants and expectations for the evening as well as offer different options and ways to do things to make it flow perfectly. We will also build an entire timeline of the event just as an Event Planner would do. Our main concern is making sure we are a right fit for each other so your event is perfect from beginning to end and you can just show up and have a blast while we guide it for you.

5. Are you available to travel if needed?

We will travel anywhere in the world to be sure that an event is perfect. We are regularly all over Texas as well as occasional events in other states. As well, we do same-sex weddings and themed weddings and events often.

6. How would you describe your style?

Technology today allows almost anyone to gather songs, put together a playlist on a computer, and show up to an event calling themselves a “DJ.” It takes real talent to plan an event that caters to the client’s needs and tastes. Our Dj’s know how to read the crowd, find the right mood and guide it, make announcements professionally and appropriately, and flawlessly cater to a wide range of people while staying true to not only the theme of the party but maintaining originality in music.

True DJs of Dallas are not your stereotypical “cheesy” Wedding DJs. We are all professional, full-time DJs with years of international experience not only in private events and weddings, but also in radio, nightclubs, concerts & tours, and the music & fashion industry. If you are looking for the YMCA, the Hokey Pokey, or a ‘DJ’ who is wanting attention on your day by screaming on the microphone or trying to force a crowd to dance, then you can find those anywhere else with great ease. If you want someone to really get inside of your head to get to know you and your guests and provide a unique experience, then True DJs of Dallas may be perfect for you.

7. What's your backup plan if there's an equipment malfunction? Do you bring backup equipment?

Not only do we have multiple options for backup equipment, but True DJs of Dallas will arrive at least two hours prior to your guests, have a backup DJ on hand for any technical issues or emergencies, provide sound & microphones for your wedding ceremony & officiant, music for cocktail hour, dinner & dancing, and as ordained ministers we will even perform your ceremony should you desire or if your officiant were to not show up. We look at a wedding (or any event) as a one of a kind event that needs to be executed perfectly.

8. What's your sick day policy?

We ALWAYS have a backup DJ on hand should an emergency arrive. When a DJ arrives to an event, he lets the backup DJ know he is there. If the backup DJ is not notified at arrival time, he calls the primary DJ immediately. Should the backup DJ not be able to reach the primary DJ, he leaves to go to the event immediately. This has never been an issue but we will always have a backup plan just in case.

9. How do you motivate a shy crowd to dance? What do you do to motivate the crowd if nobody is dancing?

As professional DJs, we will know whether a crowd will be a wild dancing crowd or a more reserved "hanging out" crowd as soon as we see them. One of the most important things to keep in mind is that not every party may be a full blown dancefloor, and that's ok. In this case it's absolutely necessary to be sure you have a good DJ who can recognize this and play accordingly. I am not one to try to force a non-dancing crowd to dance. While it's rare to not have dancing at some point at an event, it's normal to have a crowd that is more interested in socializing than dancing (religious reasons, no alcohol present, daytime events, etc.).

10. What is your cancellation and/or refund policy?

We handle cancellations on a case by case basis typically. The retainer (half of full amount) to save the DJ and date is non-refundable. Should the event need to be postponed, we often will move the date with no charge depending on DJ availability. If the event is cancelled all together, a percentage of the balance due is typically owed depending on the time frame and reason for the cancellation.