Simple Florals: 10 Questions with Monica Delgado

Florist - Monica Delgado

Business: Simple Florals
Location: Miami, Florida FL
Experience: 6 Years
Profile: Simple Florals
Website: simpleflorals.com

1. Introduction: What's your story?

Simple Florals is owned and operated by Monica Delgado.
Five years ago, I was about to tie the knot with my best friend, we had found the perfect venue, and then I came to a complete halt...
I couldn't find a florist who really captured my personality, and you know who I am....

me, as I truly am....

Anthroplogie loving, slightly eclectic, minimalist-want tobe me, to put it bluntly.

I remember sitting there and only being shown templates of things; I did not feel heard and felt that they did not capture my unique sense of style and vision. I was not satisfied with the results.

A bouquet that resembles a ball and is trimmed with glistening lace - please, no thanks.

I opened my own floral boutique, Simple Florals, and transformed myself into the florist I wished I had back in the day.
You will most likely find me riding my bike to the beach with my husband and two young children, Ayla and Juno, if I am not in the garden or flowering. Despite the fact that I do not practice Ashtanga yoga on a consistent basis, I make an effort to do so at least once a week. Either I'm on a Keto diet or I'm consuming every carbohydrate I can get my hands on. All I need is some quality time with my lifelong girlfriends, an IPA, and a dive bar, and I'm set.

When my first bride told me that I was the "Most Valuable Person" of the wedding, I knew that this was the career path for me.

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

I have designed over 160 hundred weddings.

3. How far in advance do couples need to secure your services?

About 6 months.

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

Our starting price is 8,500 for Full Service Wedding Florals with about 100 guests.

Our pickup starting price is $750 - this is an affordable option for couples that want their bouquets and personals to shine and might be on a budget.

5. How many meetings will you have with the couple, and how will they be involved?

Our Initial meeting will be all about their vision. This really defines what they will need and we create an estimate for them. The next steps once they've booked with us is their Moodboard Design meeting. This meeting is critical in the creation of their custom floral design and moodboard.

I bring in a custom experience to my couples, and it includes a heavy dose of design. I want to make sure that design comes first - Every floral design is custom to them.

6. Who else is in your team and how many people on your staff will be at the wedding?

I'm the owner, and I have a studio manager. We typically bring in 2 - 3 event florists to the day - depends on the size.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

Modern , Nature -Inspired and Minimalist. - Definitely Quality Over Quantity.

Always a touch of wild.

8. Who will handle setup and delivery? What other services do you offer?

We handle design, setup, delivery and pickup/strike.

9. What happens to the flowers after the wedding?

They get composted, we are one of the only florists in Miami that compost our flowers and work hard to minimize waste, and as of this season we are #foamfree