Blushington Blooms: 10 Questions with Jayla and Brandi Metts

Florist - Jayla and Brandi Metts

Business: Blushington Blooms
Location: Fort Worth, Texas TX
Experience: 10 Years
Profile: Blushington Blooms
Website: www.blushingtonblooms.com

1. Introduction: What's your story?

Blushington Blooms was founded by a team of sister-in-laws with a passion for small business and flowers. Jayla and Brandi Metts are the CEO's of Blushington Blooms and have been serving wedding clients in the Dallas Fort Worth area for seven years. Together, Brandi and Jayla are the perfect balance of business and creativity and their team of designers are some of the best in the industry.

Blushington Blooms has grown to be one of the top wedding florists in the DFW area and has earned numerous awards for their excellent service. The company originated in Fort Worth, but quickly grew in to the Dallas area as well. They have two offices where they meet with local clients and produce weddings in the Fairmount Historic District of Fort Worth and in Uptown Dallas near Turtle Creek Blvd.

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

Blushington Blooms has served hundreds of couple and completed over 450 weddings during their seven years in business. On average, the team executed 70 beautiful weddings each year. One of the founders, Jayla has a Bachelor's Degree in General Business and has completed floral training a the Benz School of Floral Design at Texas A&M University as well as a mentorship under Holly Chapple, a floral industry leader. The other founder, Brandi Metts has a Cosmetology Degree from The Paul Mitchell School with advanced training in color theory and design. Together, they have over 17 years of experience in the floral industry and take pride in passing their knowledge on to their team of designers to give every client the best possible experience!

3. How far in advance do couples need to secure your services?

Couples typically book our services 6-9months prior to the wedding, but this year we are seeing more couples book 12+months in advance than ever before! If there is a vendor you absolutely love and want to use for your wedding, I would recommend signing a contract and placing a retainer to reserve your date with them as soon as possible. One perk of being a wedding florist is that our team has the capacity to manage up to 2 weddings on the same day which gives our clients more flexibility on when they book their date. With that said, we are already booking out for 2022 so I would book sooner than later if you have the opportunity!

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

Every order is completely custom to each wedding and the unique couple we are celebrating. We offer full service wedding florals which means we help our clients design their wedding floral from start to finish. One of the ways we help clients envision their wedding day is through creating an extensive custom mood board for each couple's wedding florals and mocking up rental items in our studio during design consultations. Every floral arrangement is priced based on the size, flower types, and style which we discuss as we walk through the wedding with clients at the design meeting. We currently have a $3,500 minimum and our average client spends $6,000-9,000 with some spending much more and some much less. The size of your floral order truly depends on so many factors such as guest count, venue size, style, types of flowers, number of custom floral installations, high vs low centerpieces, etc. We typically recommend brides allot around 20% of the wedding budget to florals and that number can increase or decrease depending on the amount of emphasis florals will play in the overall wedding decor!

5. How many meetings will you have with the couple, and how will they be involved?

We first have a 1-2hr design consultation at one of our studios where we walk the client through color palettes, flower types, bouquets, personal flowers, altar arrangements, ceremony florals, cocktail hour decor, head table design, and a variety of centerpiece options. From that initial meeting clients will receive a custom proposal and floral mood board for all the floral details we discussed. Clients reach out to us throughout the planning process to make any additions or adjustments to their floral order. Then, 30 days before the wedding we have a final phone consultation where we walk through the entire order one last time to make sure every detail is perfect. During this final meeting we make any changes or updates to the floral order. Clients can add as many additional phone, office, or venue meetings as they feel necessary for a small fee, but additional meetings are rarely necessary.

6. Who else is in your team and how many people on your staff will be at the wedding?

In addition to Brandi and Jayla, Blushington Blooms is team of 23 wedding professionals with a wide variety of skills and specialties. Morgan is our highly talented Studio Manager and Set Up and Delivery Specialist, she is involved with our clients throughout the entire planning process and is present on most wedding days. Our whole team works together to care for the flowers, create the designs, and prepare all rentals and decor the week of the wedding. Then, on the day of the wedding there will be at least one lead designer with a team of design assistants on site for delivery and set up. The size of our wedding day team largely depends on the size and complexity of the order and can range from 4-25 people. We curate a custom team for each wedding delivery based on which skills and specialties are needed for a seamless installation. For example, some deliveries might require men who can carry huge oversized arrangements or suspend a floral chandelier, while other weddings might entail more on site designing and need more skilled designers on site for the wedding.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

While we accommodate a wide variety of styles, most people would describe our design style as classic and timeless with a modern twist. Our goal is always to create a design that is on trend, but never trendy in a way that it will look dated in your wedding photos 5, 10, or 20 years from now. We show our brides how to create a wedding that is unique to them and will still stand the test of time.

8. Who will handle setup and delivery? What other services do you offer?

We have dedicated setup and delivery specialists and assistants who will be on site working together to deliver and install your wedding floral order. We tailor each delivery team to the skills needed to seamlessly execute each order. Every wedding delivery has a lead designer who will be in communication with the client leading up to the wedding and will be a point of contact on wedding day! We offer limited decor items and have a huge selections of candles and candleholders that are the perfect addition to our floral pieces!

9. What happens to the flowers after the wedding?

Our strike team will return to the venue after the couple's grand exit to clean up any floral and rentals we provided. We design most of our arrangements in plastic liners so that they can easily be removed from the rented vases and sent home with the client or guests. Our designers will work with the client before the wedding to discuss their wishes for the floral after the wedding. Some clients choose to take them home, send them home with guests, donate, or discard the wedding flowers.

10. What is your cancellation and/or refund policy?

Blushington Blooms requires a 50% deposit of the total amount to secure the Event Date (the “Deposit”). The Deposit is non-refundable for any reason. Client’s order shall be finalized 30 days before the Event Date and the remaining balance is due at this time (the “Final Payment”). Contract cancellation must be made in writing. Cancellations made prior to the final consultation will receive a refund on monies paid, less non-refundable Deposit. Cancellations made less than 60 days prior to wedding date will receive no refund.