Haley Nicole Floral: 10 Questions with Haley Noskrent

Florist - Haley Noskrent

Business: Haley Nicole Floral
Location: Fort Worth, Texas TX
Experience: 10 Years
Profile: Haley Nicole Floral
Website: Haleynicolefloral.com

1. Introduction: What's your story?

I’m Haley Noskrent, owner and lead designer at Haley Nicole Floral. I’m originally from Houston, Texas where my floral journey first began. In 2011 I started working part time for a wedding florist when I was a junior in high school and was hooked from the very beginning. I was completely mesmerized by the whole process and loved seeing all of the hard work pay off that went into an event set up. But most of all I loved working with flowers! Getting to play a part in someone’s wedding day was magical and I soon realized that becoming a wedding a florist was the right path for me. About 4 years ago I moved to Fort Worth my fiancé and started freelancing for other florists in DFW. I learned a lot and had the opportunity of working alongside some amazing designers. In 2018 I started Haley Nicole Floral and have been pursuing weddings ever since!

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

I’ve been designing since 2011 so that’s 10 flower filled years! For 7 years I worked for a wedding florist in Houston and had the incredible opportunity of doing several wedding consultations, booking events and designing them. For 3 years I freelanced for other florist in Dallas-Fort Worth and worked alongside Fort Worth’s premier retail florist. I’ve had the amazing opportunity of designing 17 weddings under Haley Nicole Floral and can’t wait to keep doing more!

3. How far in advance do couples need to secure your services?

We recommend booking anywhere from 3 months to a year before your event. Most weddings and events take at least a year to plan so booking your vendors sooner than later is always best. However we understand that some weddings and elopements are planned more on a whim and sometimes only require the basics to so don’t be afraid to reach out! It all depends on our availability and if we’re able to take on more work.

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

Each event that we do is custom designed therefore each quote is custom as well. Pricing is mostly based on flower varieties, availability and seasonability and the overall price of an event is determined in the initial consultation. Delivery, labor, set up and breakdown is also an additional fee that is based on a percentage of the total. A smaller wedding that only requires personal flowers and simple items can range anywhere from $1,000-$2,000 and a larger wedding that requires full service florals with ceremony and reception decor usually starts around $3,000 and up.

5. How many meetings will you have with the couple, and how will they be involved?

I will typically meet with my couples 1 to 2 times based on their needs. I offer in person, phone and Zoom meetings and I’m also happy to discuss details over email. The initial consultation is also a great chance for clients to share their mood and inspiration boards with me. My goal is to provide beautiful, seasonal fresh flowers that compliment my clients while also being realistic about pricing and availability.

6. Who else is in your team and how many people on your staff will be at the wedding?

Depending on the size of the event there can be anywhere from 1 to 5 helpers at a set up. Most of the time you’ll see myself and my fiancé working a wedding and if there is additional on site design required I hire freelancers to help out.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

At Haley Nicole Floral our style can be described as textural, feminine and fresh but we love to work with all types of floral design styles. From boho to classic or modern and romantic we design it all!

We strive to source the best product for our weddings and events and love to hunt for unique blooms, greenery and locally grown flowers to include in our designs. Each wedding that we design is different from the one before it!

8. Who will handle setup and delivery? What other services do you offer?

You will usually see myself and my fiancé and maybe one other helper handling set up and delivery unless noted otherwise. It’s always been very important to me to be present at each event, therefore we typically only book one event per day! We offer the delivery, set up and break down of each wedding and event that we do based on a percentage price. We also offer the delivery and pick up of smaller items like bouquets, flower crowns, etc.

9. What happens to the flowers after the wedding?

In a perfect world, all of the family and guest of the couple take everything home so that they can enjoy them! If there are leftovers we try to give them away to the catering staff and anyone that would like them and the rest is usually thrown away. Any rental items like lanterns, vases, and stands are either picked up by our team or returned to us by the client.

10. What is your cancellation and/or refund policy?

Cancellation policy is that if the client cancels for any reason the retainer is non-refundable. Typically a 90 day notice for cancellations is also required. 100% of the retainer can be transferred to another date based on availability and any major floral changes must be made at least 30 days before the event date.