Platinum Petals: 10 Questions with Jill Mullaney

Florist - Jill Mullaney

Business: Platinum Petals
Location: Dallas, Texas TX
Experience: 6 Years
Profile: Platinum Petals
Website: www.platinumpetalsfloral.com

1. Introduction: What's your story?

Hi - I'm Jill Mullaney & I'm the owner & designer of Platinum Petals. I've always had an eye for design -- stemming from 4-H projects designing dresses with my mom at a young age, and being VERY active in my FFA chapter & Floriculture program -- that taught me the principals of floral design. I majored in horticulture & earned my BS from the University of Nebraska. GO BIG RED!

Prior to starting Platinum Petals, I managed greenhouses in the botanic garden world for over a decade & even won a national award being named the Young Grower of the Year - so, you can say that my thumbs are VERY green! I don't just strictly know color theory & a few flowers, I know the science behind them & how to pronounce every single scientific name.
In 2014, I became restless with the lack of creativity in my daily life, and decided I needed to take my future into my own hands. I’ve always enjoyed a challenge & never really enjoyed being managed by others, so starting Platinum Petals was a natural progression that combined multiple skills from my past — design and flowers.

I love meeting new clients, learning about their story (and the DRESS), and brainstorming creative ways to bring their day to life. You'll know I'm especially excited about a particular idea when I start talking fast!

The best part about my job is the relationships that are formed and the feeling of accomplishment at the end of the day. Customer service is a #1 priority & I am dedicated to serving you in the best way possible. I never take the moments you've invited me into for granted.

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

Platinum Petals designed its first wedding in 2014. Since then, we've gotten to be a part of over 200 couple's special days!

3. How far in advance do couples need to secure your services?

We suggest that couples reach out right after securing their venue & photographer (and wedding planner). 9-12 months out is best because we book up on popular dates/months & only take on so many wedding per month, in order to provide the best customer service.
If florals are an important part of your day, we suggest reaching out even sooner so we have all the time to perfect a custom design.

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

We don't do a cookie-cutter 'one-size-fits-all' package. Therefore, our custom wedding design starts at $3000 -- what that includes depends on you & your wedding. Custom weddings means that we craft a floral experience that is unique to your wedding & we take care of delivery, set up, and strike. There is no 'standard' generic wedding when it comes to our custom clients.

For couples that want a high-end look, but maybe don't want to spend our minimum and/or are having a smaller celebration, we do offer a few packages. These are not custom and do not include delivery/set up, but instead the designs utilize three of our most popular color palettes. More info can be found on our website, on the 'services' page.

5. How many meetings will you have with the couple, and how will they be involved?

For our full-service clients, we offer two meetings as a part of our contract. Usually, the first is a design/vision meeting and the second is a venue visit. The first meeting is traditionally early on in the planning process to nail down the vision, and the second meeting takes place once details are hammered out -- approximately 2 months before the wedding.
Of course, we are very involved along the way. We encourage our clients to update us as their plans come together & keep in contact as much (or as little!) as they prefer.

6. Who else is in your team and how many people on your staff will be at the wedding?

We staff according to the design of the wedding. Smaller, or less intricate weddings do not require as many staff. Larger, installation heavy weddings require more hands to make the vision come together. Since each wedding is different (design, timeline, etc...), each set up is staffed differently.
When booking with Platinum Petals, you can be sure that I am on site on your wedding day. We rarely book multiple weddings in a day, and are very transparent about staffing if we do. I pride myself on the fact that I will be the only person designing those most special pieces -- like your bridal bouquet.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

We are able to pull off many design types, but we are mostly known for our lush, garden-style designs.

8. Who will handle setup and delivery? What other services do you offer?

Again, staffing depends on the size/scope of each wedding.

We also offer:
-decor rental (vases, pedestals, terrariums, candles, votives, table numbers, etc...)
-help/advice with securing linens
-mock ups as required
-access to our list of exceptional preferred vendor friends

9. What happens to the flowers after the wedding?

All floral becomes client property upon delivery. When we return for strike at the end of the night, we place all floral in one location for ease of removal by the client.
We highly encourage passing out flowers to family & friends!