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Our Story

How It All Started

When Amanda Nguyen’s nephew turned 100 days old after struggling to keep his weight up, the whole family wanted to celebrate and asked Amanda to take care of the cake. Cake is built into American culture, so she was excited to start shopping. But as she looked around, she struggled to find what she wanted: something modern instead of old-fashioned and flavor-driven instead of overly sweet. She was the kind of person always baking in her free time, whether it was bread or croissants, macarons or cinnamon buns, so she decided she would just do it herself. She pulled something together in time for the party – but she knew it could be better. So, after she got home each night from work, she started to meticulously research her recipes and hone her decorating techniques.

Going for It

As Amanda honed her craft, she made cakes for family birthdays. Then friends who came to those birthdays started asking for cakes. Then friends of those friends said they were even willing to pay for her to make cakes for them. Before long, she had more cake orders than she could handle, pulling all-nighters before heading into work for the day. Eventually, it came time for a decision – should she give up her steady job as a data analyst at Facebook, or should she start denying cake orders? Her mom, who came to the country with nothing from Vietnam, worked so hard at her hair salon so that Amanda could get a steady office job one day. But Amanda realized there was no better time in life to take a risk – she would just have to create that steady job herself.